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 Methodology
Each phase in the design and development process requires ongoing partnership and collaboration among executive, business strategy, marketing, creative direction and technology management teams. We never move from one phase to the next without your full support and approval, ensuring there are no surprises along the way.
Definition: What will it do
• In the conceptual phase we get to know you and your business. We help you define business objectives, develop your internet strategy and find the most successful ways to use the medium of the web to serve your business needs.
• We take a hard look at the current state of your web presence in comparison to your business goals and competitor landscape.
• During this phase it is essential to build a common vision among leadership, marketing, sales and design. Engineering partners are essential to establish technical limitations and requirements.
• At the end of this phase, all parties will have a shared direction and goals. Project timelines and resources will be mapped out and you will be confident that you've made the best choice by hiring Xenogene.
Architecture: How it will work
• In the next phase, we get down to the nitty gritty. Based on a thorough understanding of your business goals and the objectives of your website, we build the site's information architecture.
• Specific site features and tasks are identified along with a full inventory of site pages.
• The home page, site navigation and standard page templates are built.
• The overall site style, look and feel are defined in alignment with marketing messages and tone.
Design: The user experience
• In the presentation phase, the site comes to life. A comprehensive production center website is created to track the progress of the site as it is being built. This serves as a real-time resource for the engineering team.
• Final modifications are made to the site based on your feedback.
• A usability review concludes the presentation phase to ensure that the site meets all of its user interface goals.
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