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Bo McFarland, Founder and Principal
Bo founded Xenogene with a vision of changing the paradigm for web design and pushing the limits of the medium. He is a holistic and systemic thinker who likens the design process to solving a complex equation of information architecture, form and function. Bo's style is evocative, dynamic and engaging. He taps into the passion and creativity of your team, stimulates their best thinking and zeros in on what really matters to your business.
Bo consulted as Online Creative Director for eCompany Now, an AOL/Time Warner publication, and as lead Web Designer for Infoseek where traffic increased from 7 million page views a day to 20 million under his tenure. He holds a BA in Economics from the University of Rochester where he graduated with distinction. To learn more about Bo's design philosophy, read his interview in eCompany Now and usability article in Mute magazine.
Harrison Roberts, Strategic Marketing
Strategy
Harrison's expertise stems from over 12 years of experience in high
technology product management and marketing at Corvis Corporation, Lucent
Technologies, Perceptron and MIT Lincoln Laboratory. Harrison brings an
enhanced understanding of how to connect a company's product strategy and
strategic business goals to its comprehensive marketing interface. Harrison
's experience brings a holistic view of the entire marketing lifecycle from
market requirements evaluation to product design and development to outbound
sales.
Harrison holds an MBA from the MIT Sloan School of Management and an
engineering degree from the University of Rochester's Institute of Optics.
Ezra Goodnoe, Ontologist
As a data analyst and Product Manager at Infoseek / GO.com, Ezra managed high volumes of user data generated by the site's 500 million monthly page views turning that data into meaningful intelligence. With thorough analysis and an understanding of user and market trends, he provides critical insight to marketing and business development teams. Ezra managed topics for Go.com's Search and Directory team, structuring disparate categories into logical and coherent frameworks. His work enables product and marketing teams to provide the best offerings to customers, and allows customers to quickly and easily navigate through vast amounts of information on the web.
Ezra is a writer and poet with an accomplished academic career in English literature. He often takes the voice of the critic.
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